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Publish at Scribd or explore others: Newspapers Periodicals & Report community college Austin

Here's the ACC Jazz band performing at the innaugural ball

Video protesting ACC RGC action

What do we think of this?

Your online presence (And how Accent can help)

In thinking about the material we covered in the workshop yesterday, I know that I have some work to do to make the Accent more accessible on the web and to increase our presence. More on that later.

What I'd like to discuss now are some ways everyone can improve their presence.

1. Check yourself out. Google your name and see what pops up. While you don't need to be at the top, it's always a a good idea to know where you stand. If you have published pieces with the Accent, try searching "first last accent."

Is the top Google hit your facebook? If so, what is your public photo and information? Is that what you want potential employers and others to see?

Become a fan of The Accent


2. Get Linkedin. If you don't have a complete Linkedin profile, get one NOW by going here:
http://www.linkedin.com/

Linkedin is a MUST for controlling your online identity / presence. Google love it, and will rank your profile high in the serach results if you have several contacts.

Explore it, build your profile, and then start making contacts. You are welcome to get started by requesting me as a contact:

http://www.linkedin.com/in/connollymc

3. Get published. Having your material archived on theaccent.org not only increases the google ranking of your name, it also associates your name with whatever topics you write or shoot about.

Check out these google search results:

"ACC police crime statistics"
"ufo west campus"

If you cover topics that don't already have a huge web presence, you are shure to get placed near the top of the search results, so find interesting, original story ideas.

Remember that pitches for the next issue are due by 1pm on Monday, Feb. 2 either in person or through e-mail to editor@austincc.edu.

4. Feed the web.
Twitter - http://twitter.com/

• Follow Accent - "theaccent" and we'll follow you back
  

Blog and comment - http://www.blogger.com/

• Comment on this post with other good ideas
  

Digg -http://digg.com/

• Digg interesting web finds, including this blog and content on theaccent.org
  

Delicious - http://delicious.com/

• Make a list of bookmarks and define them with your own tags. You can also share with people in your network. Add "theaccent" to yours.
  

I know there are lots of other great ideas. Leave a comment with your thoughts on the topic.

eMarketing Techniques conference

I'm at the Raddisson waiting for the conference to start. Here's the agenda:

http://www.worksmart-emarketing.com/

Networking Breakfast
Opening Remarks
Keynote

Done - Brad Kleinman - Chief eMarketing Officer WorkSmart eMarketing
Topics - E-mail, SEO, Social Networks, Twitter

He's talking about blogger and RSS now.

I just got an accountabilibuddy. Her name is Vaunette.

We're talking about Web 2.0 (read / write web)
Cafepress - Lulu.com

Video - "The Machine is Using Us"
It's all about you.
Only 20-40% open my e-mails?

Examples:
Wikipedia -
Post photos on Flickr
Animoto - Turns flicker photos int video
feedburner
slideshare
icontact / constant contact (e-mail marketing)
Digg/StumbleUpon
PbWiki/WetPaint
Upcoming.org/Confabb (Events)
Technorati / Blogger

Social Media Trends
-Facebook over 150M users
-Over 150k videos uploaded to YouTube daily
-A blog created every half second
.edu guru

Quantifiable
eMarketing is cost and time efficient and gives a high return
google analytics

Web Sites

Design (Capture attention immediately, call to action, provide paths, get them to come back, track it)

Good examples

• KetteringUniversity
• Valencia

1. Make it easy to buy. (3 or 4 clicks, not 17)
2. Engage the users
3. Get their email

E-mail

Offer a value based newsletter (80% value, 20% pitch)
quirk

Cost effective

View opens and clicks (Manage relationships - intelliworks)

Web site SEO - CPM - PPC - Organics

It's all about Google - Use title tags (title your page with keywords)

Google Adwords, Website grader.com, seo digger

Inbound links - get others to link to you

Social Media = Sharing

Book recommendation-Groundswell

People - Who are they?

Objectives - What do you want to accomplish?

Strategy - Plan fo how relationships will change

Technology - Decide what to use

slideshare, youtube (testimonials etc.), upcoming.org, meetup, facebook (individual and org page / ads for branding), Create landing pages, linkedIn testimonials, Digg, Delicious, Share this tag

RSS - common denominator

Done - Christian Campagnuolo

Learning Centered Marketing (Engagement, Behavior, Process)

Valencia

Marketing Products - Product, Price, Place, Promotion (Apply to education?)

Marketing Services - Consumer (student), Cost, Convenience, Communication, Conditions of Learning

Craft a message and integrate it throughout the organization. Sing the same song.

Common Ground - Recognition, Consistency, Emotion, Uniqueness . . .

Engagement is about leveraging perception of brand (give them enough so they feel like it's theirs - Describe to the students how they come to you)

Do students have a "galloping psychology of entitlement?" Do students understand their role in the educational process?

Existing resources to learn about your audience - (IR research, demographics, staff and faculty insight, gut)

Segmenting the audience - Should we put them in buckets?

His buckets - Recoupers (transfer students from other colleges) / Postponers (Older non-transfer who have little or no post-secondary or don't like education) / Pipeliner - Young, unprepared highschoolers / Intenders - Well prepared and committed

Define your institution in their terms.

Students only care about - Value, Convenience, Transferability, Success

educationisin.com ?

Awareness - Inquiry - Applicant - Depositor - Enrollees (old model funnel)

He then presented his new funnel, but my battery is low, so I turned off the computer. They told us to bring our laptops, and didn't supply plugs!

Done - Twitter Time - Richie Escovedo

K-12 tech and web specialist for Mansfieldisd isd

Here's his blog:
http://nextcommunications.blogspot.com/

Book recommendation - Personality not included

Twitter has a good "ROE" - Return on engagement.

It's an important addition, not a replacement for other forms of communication.

I need to work this into my workflow.

Done - Todd Gibby

Presented a "survival guide"

Excellent video that examines today's student:

http://www.youtube.com/watch?v=dGCJ46vyR9o

Good overview of permission marketing.

Very cool "permission" based web site - http://www.uncommonthinkers.com/

Now - Bill Bradfield

From - PerceptIS

Students live in the cloud - Colleges need to be there

For profits live in the cloud. They are comming.

Demand is going up for C Colleges. Funding is going down.

Do I need

Contact

Interaction

knowledge

internal

self help - Tutorials etc. (smarty pants?)

data management systems?

Here's the book that everyone is raving about:

http://www.forrester.com/Groundswell/book.html

Make it happen session - Unfortunately, I think I need to skip this.

In the realm of the ideal

The first issue of the semester, from what I can tell is going well. I'm excited.

Here's the ideal schedule for the production week. We all know that situations come up, so communicate with each other, Sarah, Jana and Chris, and me if anything you are working on is going to not hit these goals:

Goals

Monday

• Writing - Get rough drafts of all written pieces (including editorial) into InCopy. These don't have to be 100% copy edited and perfect, but they should be pretty close to the final size.

• Photos - Everything is shot, selected, and being edited. Photographers have been contacted and are working on cutlines.

• Graphics - Artists have been contacted about illustration / cartoon assignments.

• Layout - White board has been copied into InDesign. All InCopy assignments are made. Layout is being adjusted for size as assignments are checked in. There is a box for all photos and photo editor is in agreement that there will be appropriate content. PRINT a small B&W version of the layout as it stands at the end of the day.

Tuesday

• Writing - Final edits of all stories are being made in InCopy. Start working on headlines.

• Photos - Cutlines due from photographers. Photos continue to be edited.

• Graphics - Artists working on graphics.

• Layout - Continue adjusting layout and placing edited photos. PRINT a small B&W version of the layout as it stands at the end of the day.

Wednesday

• Writing - All writing copy edited. Final edits done in InCopy. Headlines being worked on.

• Photos - All photos edited and placed. All cutlines placed.

• Graphics - All graphics placed.

• Layout - Everything placed and adjusted with only minor adjustments and improvements needed.
  
  
• Print - Two Large format color version of layout for markup.

Thursday

All marks / corrections fixed - Final to printer by 4:00 pm.


-- Again, this is an ideal timeline. If you aren't going to hit this, communicate. I really think we can come very close. --


Keep up the great work!

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